'Calculating Kindness' article published in Mosaic magazine

The man who gave himself away.

How discovering an equation for altruism cost George Price everything. By Michael Regnier.

http://mosaicscience.com/story/George-Price-altruism-equation

Laura met George in the pages of Reader’s Digest. In just a couple of column inches, she read an abridged version of his biography and was instantly intrigued. In the 1960s, apparently, egotistical scientist George Price discovered an equation that explained the evolution of altruism, then overnight turned into an extreme altruist, giving away everything up to and including his life.

A theatre director, Laura Farnworth recognised the dramatic potential of the story. It was a tragedy of Greek proportions – the revelation of his own equation forcing Price to look back on his selfish life and mend his ways, even though choosing to live selflessly would lead inexorably to his death. But as she delved into his life and science over the next five years, Farnworth discovered a lot more than a simple morality tale...

Read the full article here.